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Alexandra DeFelice

Innovation in Manufacturing: How to Implement Value-Based Sales & Marketing Processes 

When it comes to selling manufacturing products, timing is everything. That was one of the messages delivered by Jim Allen, founder of Value-Based, during a recent webinar for OMEP. Oftentimes when a prospect declines to buy a product, it is because the salesperson doesn’t know what that potential…

Three Manufacturers Share Tips for Hiring and Retaining Employees

Having difficulty finding and retaining staff? You’re not alone. Manufacturing companies increasingly cite talent acquisition and retention as top concerns. While many of them pay higher-than-average wages ($20 to $23 an hour in some cases), the low level of unemployment and lack of qualified applicants expressing interest in these types…