Join fellow manufacturers for peer-to-peer learning in a marketing cohort that will arm you with foundational elements to launch and maintain a successful e-commerce program. Engage with marketing professionals in various specialties during one-on-one check-ins, and walk away with an actionable marketing plan that you can implement in your manufacturing business.

You will learn how to:

  • Select and implement an e-commerce platform

  • Understand your target customers, and match messaging to the right audience at the right time

  • Build and track your digital sales funnel

  • Leverage your existing customers to create captivating content

  • Make the best use of social media tools

Marketing training often uses confusing jargon or is built around tools and techniques out of reach for most manufacturing businesses. This course is the opposite! Designed specifically for small and mid-sized Oregon manufacturers with little marketing experience, a strong desire to learn, and the courage to implement their learnings to launch a successful e-commerce program. It’s all part of OMEP’s promise to provide real solutions for manufacturers like you.

Course Details

  • UNLOCK THE POTENTIAL OF E-COMMERCE – SEPTEMBER 23 Learn the fundamentals of selecting and implementing an e-commerce platform, while keeping customer experience at the center.

  • REACH NEW AND EXISTING CUSTOMERS MORE EFFECTIVELY – SEPTEMBER 30 Develop a deep understanding of your target customers, and understand how to match messaging to the right audience at the right time for maximum impact.

  • UNDERSTAND WHAT YOUR DATA IS TELLING YOU – OCTOBER 14 Learn how to build your digital sales funnel, and track the right data to make consistent improvements.

  • GROW YOUR AUDIENCE THROUGH IRRESISTIBLE CONTENT – OCTOBER 28 Learn how to leverage your existing customers to create captivating content for your target audiences. Leverage that content to capture new customers and keep existing ones coming back.

  • HARNESS THE POWER OF SOCIAL MEDIA MARKETING – NOVEMBER 4 Learn which social media platforms will be most useful to your business. Discover best practices for composing and managing social content. Learn how to use search advertising to attract new customers.

  • Course Cost: $500 / Company, up to 3 attendees per company. Includes course material and 1:1 sessions with marketing experts of choice.

Is this the right fit for you?

  • You are a small to medium-sized manufacturer who creates / modifies the product you are selling
  • You want to sell directly to consumers, or you sell business to business but want to leverage e-commerce to improve sales
  • You are beginning to set up your e-commerce store or are unhappy with the performance of your recently developed store
  • You have limited staff dedicated to marketing or have little marketing experience

This is not an advanced course- if you are already operating a successful e-commerce store this is not a good fit.

Instructors

Brian Dote Tapiki

Brian Dote – Tapiki

 

 

 

Sarah WhitneySarah Whitney – Style Child

 

 

 

Dave DemotsDave Demots – DHX Advertising 

 

 

 

Dusty Dean Bit CadetDusty Dean – BitCadet 

 

 

 

Amy Rosenberg – Veracity 

 

 

 

Christina BertalotChristina Bertalot – Coates Kokes

 

 

 

Lance Heisler

Lance Heisler – Coates Kokes

 

 

 

Join the Cohort Today

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