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The Anatomy of a Campaign – Facebook and Instagram Ads (on a budget)
August 27, 2019 @ 6:00 pm - 8:00 pm
At this month’s Maker Meetup, we’ll break down how to launch an effective ad campaign on social media. Do you ever wonder about whether you should take the opportunity to advertise your brand online? Ever felt like paying for sponsored posts on social media wouldn’t result in new customers? Did you know just $5 is enough for your ad to reach thousands of people?
Paid social media expert and founder of SpringHill Digital, Naira Perez, has dedicated her career to helping businesses big and small learn how to spend wisely and get results. From planning your campaign, to targeting your audience, and being prepared for the follow up with your potential customers, Naira will help us identify what we want to achieve from paid social media, and how we can get there.
About the speaker:
Naira Perez of Springhill Digital has over 20 years of marketing experience. Her expertise is in developing digital marketing strategies and identifying customer patterns and behaviors on and offline, optimizing ROI through efficiencies and qualified leads, better processes, and effective planning/execution. From paid media, pay-per-click, social media, content management in social channels, engine optimization, integrated campaign design and new platform initiatives — she does it all — but her specialty is in paid advertising.