Diving deeply into who your customers and prospects are helps you craft marketing messages strategy that adds value throughout the customer lifecycle. Taking the time to gather input regularly on what your customers want, and how they think and feel will greatly enhance your marketing efforts. Gathering input not only from your leadership team, but also from employees in customer service roles will allow you to hone your customer experience journey, whether you’re a B2B or B2C company.

We’ve created a simple marketing persona worksheet that will get you started in asking the right questions. We encourage you to dig deep, ask big questions, and take this step toward building a brand that communicates your value directly to the group you seek to influence.