How to Take a Proactive Approach to Marketing Your Machine Shop

How to Take a Proactive Approach to Marketing Your Machine Shop

Does most of your business stem from less than 10 customers? If so does it keep you up at night wondering what would happen to your business if one or more of those customers took their orders elsewhere? It’s incredibly important to develop a proactive approach to diversifying your customer…

Understanding Your Smallest Viable Market: Personas for Manufacturers

As a manufacturer, you probably wear many hats at once. We talk to clients who are their company’s marketer, salesperson, production manager, and janitor. Even if that isn’t the case and you have a team who fills some of those roles for you, marketing in the manufacturing sector is challenging.With…

Portland Made: Social Media Smarts

Everyone knows they need to be on social media but it’s a world in which it’s easy to get lost. Learn social media’s overall place in the marketing funnel, and how to set realistic expectations. Hear about the strengths and weaknesses of all the most popular platforms. Plus– get a better…

Portland Made: Email Marketing

Join us for an evening focused on upping your Email Marketing game. Nick LaPlante, Marketing Manager for Grovemade will share useful tips and tools. At this Maker Meetup, learn how to get the most out of your email marketing in a presentation covering email automation, segmentation, design, and more.

Website Acceleration- Essential Actions to Take Now

Today your website is the heart of your marketing. Yet most business owners are frustrated with building and managing their website. Is it working? What’s missing? How can you be more effective? What’s SEO and why is it important? We’ll review sample websites, calls to action, content choices, navigation, and…

Marketing 101: The Fundamentals

Who are your audiences? Can you answer “what’s in it for me?” from their viewpoint? Where can you reach them? These basics will define your marketing strategy. When you have your audiences, benefits and key messages solidified, your marketing will reach and motivate the right people to respond, whether online…

PNDC: Video Marketing Strategies Webinar

From social media to trade shows-employee/customer communications to product launches-web marketing to live vents-video is now one of the most effective, and necessary strategies to engage your customers and grow your business.  Delivering a message up to 50x more effective than a single image, and exponentially more than written text,…

Innovation in Manufacturing: How to Implement Value-Based Sales & Marketing Processes 

When it comes to selling manufacturing products, timing is everything. That was one of the messages delivered by Jim Allen, founder of Value-Based, during a recent webinar for OMEP. Oftentimes when a prospect declines to buy a product, it is because the salesperson doesn’t know what that potential…

4 Sales / Marketing Myths that Trap Manufacturing Companies

Sales and marketing are two of the most important functions in any manufacturing business. Whether you have 4 employees or 400, having a good system in place to let new customers find your product, and an intelligent sales mechanism to help those customers make the best purchase of your product,…

4 Ways to Achieve Top Line Growth

For manufacturers business growth can be especially challenging. Aside from the big questions about HOW to actually grow the business, support considerations must be in place for success. For example, how do you build the infrastructure needed to support additional sales? How do you keep quality of production in place…