Portland Made: Email and Newsletter Deep Dive

Portland Made: Email and Newsletter Deep Dive

Savvy marketers know email is more relevant than ever. It’s effective and low-cost while targeting customers who already know and like your products. Are you using this effective tool appropriately? Join us for a presentation about tapping into the powers of email. Key takeaways include: engaging subject line ideas…

Portland Made: Instagram Deep Dive

So you have an Instagram profile for your business… now what? During this session you will walk through best practices for how to post, when to post, best use of hashtags as well as when to use posts vs stories, how to use Instagram Insights to help refine your…

Portland Made: Intro to Content Calendar Planning

What will you post on your website next month? What about on Facebook this week or Twitter today? Instead of posting whatever you can, whenever you can, a content calendar helps you organize, plan and get the most out of your messaging. In this session, we’ll provide you a…

How to Take a Proactive Approach to Marketing Your Machine Shop

Does most of your business stem from less than 10 customers? If so does it keep you up at night wondering what would happen to your business if one or more of those customers took their orders elsewhere? It’s incredibly important to develop a proactive approach to diversifying your customer…

Understanding Your Smallest Viable Market: Personas for Manufacturers

As a manufacturer, you probably wear many hats at once. We talk to clients who are their company’s marketer, salesperson, production manager, and janitor. Even if that isn’t the case and you have a team who fills some of those roles for you, marketing in the manufacturing sector is challenging.With…

Portland Made: Social Media Smarts

Everyone knows they need to be on social media but it’s a world in which it’s easy to get lost. Learn social media’s overall place in the marketing funnel, and how to set realistic expectations. Hear about the strengths and weaknesses of all the most popular platforms. Plus– get a better…

Portland Made: Email Marketing

Join us for an evening focused on upping your Email Marketing game. Nick LaPlante, Marketing Manager for Grovemade will share useful tips and tools. At this Maker Meetup, learn how to get the most out of your email marketing in a presentation covering email automation, segmentation, design, and more.

Website Acceleration- Essential Actions to Take Now

Today your website is the heart of your marketing. Yet most business owners are frustrated with building and managing their website. Is it working? What’s missing? How can you be more effective? What’s SEO and why is it important? We’ll review sample websites, calls to action, content choices, navigation, and…

Marketing 101: The Fundamentals

Who are your audiences? Can you answer “what’s in it for me?” from their viewpoint? Where can you reach them? These basics will define your marketing strategy. When you have your audiences, benefits and key messages solidified, your marketing will reach and motivate the right people to respond, whether online…

PNDC: Video Marketing Strategies Webinar

From social media to trade shows-employee/customer communications to product launches-web marketing to live vents-video is now one of the most effective, and necessary strategies to engage your customers and grow your business.  Delivering a message up to 50x more effective than a single image, and exponentially more than written text,…