by Jasmine Agnor | Jan 2, 2020
Savvy marketers know email is more relevant than ever. It’s effective and low-cost while targeting customers who already know and like your products. Are you using this effective tool appropriately? Join us for a presentation about tapping into the powers of email....
by Jasmine Agnor | Apr 5, 2019 | Business Financials & Strategy
As a manufacturer, you probably wear many hats at once. We talk to clients who are their company’s marketer, salesperson, production manager, and janitor. Even if that isn’t the case and you have a team who fills some of those roles for you, marketing in...
by Alexandra DeFelice | Jul 24, 2018 | Business Financials & Strategy
When it comes to selling manufacturing products, timing is everything. That was one of the messages delivered by Jim Allen, founder of Value-Based, during a recent webinar for OMEP. Oftentimes when a prospect declines to buy a product, it is because the salesperson...
by Mike Vanier | Jan 15, 2018 | Business Financials & Strategy
Sales and marketing are two of the most important functions in any manufacturing business. Whether you have 4 employees or 400, having a good system in place to let new customers find your product, and an intelligent sales mechanism to help those customers make the...
by Jasmine Agnor | May 26, 2017 | Manufacturing Operations
For manufacturers business growth can be especially challenging. Aside from the big questions about HOW to actually grow the business, support considerations must be in place for success. For example, how do you build the infrastructure needed to support additional...
