by Jasmine Agnor | Jan 20, 2021
Who are your audiences? Can you answer “what’s in it for me?” for them? Where can you reach them? These basic questions and five more essential actions will drive your most effective marketing strategy for 2021. Learn today’s tactics, discover new...
by Alexandra DeFelice | Jul 24, 2018 | Business Financials & Strategy
When it comes to selling manufacturing products, timing is everything. That was one of the messages delivered by Jim Allen, founder of Value-Based, during a recent webinar for OMEP. Oftentimes when a prospect declines to buy a product, it is because the salesperson...
by Mike Vanier | Jan 15, 2018 | Business Financials & Strategy
Sales and marketing are two of the most important functions in any manufacturing business. Whether you have 4 employees or 400, having a good system in place to let new customers find your product, and an intelligent sales mechanism to help those customers make the...
by Jasmine Agnor | Dec 8, 2016 | Business Financials & Strategy, Manufacturing Operations
Can you believe it? It is nearly time for new year resolutions! It is also that time of year for 2017 strategic planning. Is growing your sales part of your 2017 plan? If so, let’s talk about why people buy what you are selling. Let’s talk about value propositions...
